Ben Cross with University Moving & Storage Honored by AMSA

Young Professional Model of Excellence Award Celebrates Success
of the Next Generation of Industry Leaders

February 25, 2020

ALEXANDRIA, VA — The American Moving & Storage Association proudly announces the winner of the Young Professional Model of Excellence Award for 2019: Ben Cross, Vice President of Business Development for University Moving & Storage, an agent for northAmerican Van Lines, based in Farmington Hills, Michigan.

The Young Professional Model of Excellence Award celebrates the most accomplished and innovative young businessmen and women making headlines in their field and who share a commitment to business growth, professional excellence, the moving and storage industry, and their community.

Cross leads 40Below Lunch & Learns for his industry peers. He’s moderated panels of corporate decision-makers including Relocation Management Companies (RMCs) and corporate clients such as Siemens and Shell Oil. For the past five years, Ben has served as an officer on AMSA’s 40Below committee, shaping the strategic direction of the group. This young leader served on Worldwide ERC’s Planning Committee for their Americas Conference and spoke on panels advancing the interests of the moving and storage industry. He routinely hosts seminars for industry clients and consumers on the benefits of using an AMSA ProMover and the risks associated with Internet moving brokers.

Besides public speaking, Cross mentors seasoned professionals in the moving industry, helping them identify their individual value propositions, use social media to create a personal brand, and providing guidance on incorporating social responsibility into their companies.

Cross organized the first-ever Detroit Truck Pull benefitting Move For Hunger, raising over $64,000 for the organization. Simultaneously, University Moving & Storage collected over 11,400 pounds of food for area food banks.

Within the past year, Cross launched two new online shows for movers.  "Love + Relo” is the first daily show about newsmakers in the relocation industry. It routinely attracts 10,000 views per week across multiple platforms. He also co-hosts, “The Gross Up,” with industry colleague Thomas Bailey of ReloTrans Auto Relocation; an irreverent, insightful and inspiring show about life lessons learned in the moving industry.

This year, Cross coordinated a fundraiser at the Great Lakes Relocation Council raising $10,000 for The Empowerment Plan, a charity providing job and life skills to homeless single mothers in Detroit.

"I’m honored to be selected for this award,” said Cross. “My life has been blessed with so many amazing people, I believe it’s my duty to give back. My objective is blessing others in Detroit and in the global relocation community. This award is about leadership, but I believe effective leaders love and serve others. I’m really excited to win this award because it validates my mission."

“Our sincere congratulations to Ben for receiving this distinguished award.  It has been and continues to be an amazing adventure working with him.  He develops strong relationships and cares about clients and co-workers alike,” said Elise Benedict–Howard, Chairman, speaking for herself and Bill Gray, President & CEO of University Moving & Storage. “We appreciate this recognition of Ben because he’s well-known and respected throughout the industry. This endorsement of his accomplishments adds to the rich history of University Moving & Storage and recognizes his individual contributions.”

“Congratulations to Ben Cross for earning this prestigious award for young professionals. He continues to demonstrate strong leadership, an innovative spirit and personal support for his community,” said John Becker, Interim President of the American Moving & Storage Association. “The moving and storage industry values the contributions made by young leaders like Ben, who are innovating, striving and developing strategies ensuring the successful future of the industry.”

The Young Professional Model of Excellence Award is hosted by 40Below, AMSA’s young professional networking group, which exists to help young professionals grow within their careers and help give a voice to future industry leaders. The goals of the group include peer-to-peer education, support to the community, and industry innovation. This award honors a young professional who lives and exemplifies these goals through their career and everyday life.

More information about the AMSA awards at


The American Moving & Storage Association, home of the ProMover certification program, is the national trade association representing the nation’s moving and storage companies, which provide household goods moving services, specialized transportation for sensitive freight such as computers and trade show exhibits, and warehouse storage services. AMSA has approximately 4,000 members, including domestic and international companies and industry suppliers, and supports programs and activities that promote consumer protection, professional development, safety, and operational efficiency. Find out more at